Project Overview

London Olympics (LOCOG)

The London Organising Committee of the Olympic and Paralympic Games (LOCOG) was the organisation responsible for overseeing the planning and development of the 2012 Summer Games. Shoothill worked as a partner with Earthware ( to bring together social media and mapping for the Torch Relay in the countdown to the Games and associated events.

The Maps displayed the routes of the Torch Relay, cultural events and Road Races, as well as a text-based event search.

It was hosted using Microsoft’s Windows Azure cloud platform allowing instant scaling of resources

Key Skills & Technologies

  • Front End Development
  • Back End Development
  • UX/UI
  • Bing Maps Development
  • Social Media Integration