DreamWorks Pictures’ “War Horse,” director Steven Spielberg’s epic adventure, is a tale of loyalty, hope and tenacity set against a sweeping canvas of rural England and Europe during the First World War.

To coincide with the release of “War Horse”, Shoothill have re-created Joeys Journey within a unique TimeMap experience for MSN USA. Focusing on the time spent on the Western Front. The TimeMap uses historically accurate First World War Trench maps covering Northern France and Belgium.

The maps have been accurately placed over the existing landscape so users can see the actual trenches that were dug between 1914 and 1918. Using the TimeScope, end users can still see clearly the scars of the conflict left on the modern landscape left by the trenches and the battles that took place nearly a century ago.

Rod Plummer, MD at Shoothill commented: “We are truly delighted that Disney and MSN chose the Shoothill TimeMap software as the centrepiece of their marketing activity on the MSN network of this major motion picture and after the success of the Harry Potter campaign last June in the UK, this is now further vindication of our skills in using the latest web technologies to help market movies on their release in the USA too.”

Working closely with MSN and DreamWorks, Shoothill have also created a ‘Deep Zoom Gallery’ that features images from the filming of Steven Spielberg’s epic adventure, historic photos of real War Horses in the First World War and each image provides an insight in to how horses were essential on the Western Front. The Gallery also contains extracts from the War Diaries that Calvary officers were asked to keep during the First World War and how they took outstanding care of these magnificent creatures.

Rod Continues “For this project, we have put together an ‘edutainment’ piece using Bing Maps, Deep Zoom and Microsoft Azure to tell the fictional story of Joey the horse, and his owner Albert’s journey from Devon to the trenches of WWI through the use of scans of genuine WW1 trench maps, aerial reconnaissance imagery of the battles (one of which even shows a British attack on the German lines), historic imagery of real war horses and Calvary officers diary extracts from the beginning of the war.

After all of the research and work that went into the War Horse Journey, actually seeing the maps, photos and documents really brought home the outstanding bravery of the men and horses that fought and died during the Great War. “

“War Horse” is one of the great stories of friendship and war— a successful book, it was turned into a hugely successful international theatrical hit that is currently on Broadway. It now comes to screen in an epic adaptation by one of the great directors in film history.

DreamWorks Pictures’ “War Horse,” director Steven Spielberg’s epic adventure, is a tale of loyalty, hope and tenacity set against a sweeping canvas of rural England and Europe during the First World War.

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