Rod Plummer founder of Shrewsbury business, Shoothill, has beaten hundreds of small businesses to be shortlisted in the national Nectar Business Small Business Awards 2013. Shoothill is just weeks away from finding out if it will win the Innovation of the year category, which is judged by a panel of experts including leading businesswoman and star of BBC1’s The Apprentice, Karren Brady.

If successful, Shoothill will win the prestigious title and Rod will be invited to the Nectar Business Round Table event, which will take place in September, where he will meet and get business advice from lead judge, Karren Brady.

Shoothill is one of the UK’s leading software development and data visualisation specialists, providing state of the art mapping software which overlays data onto geographic maps, for strategic corporate clients and creates outstanding user-experiences for online brand engagement.

One of its recent projects is the award-winning FloodAlerts application, which provides flood warnings in a more visual manner.  This app has helped to significantly increase the reach and impact of the Environment Agency’s flood warning service, which has already helped to save lives and reduce the amount of damage and distress that floods cause – a major step forward in flood warning services in England and Wales.

Rod Plummer commented: “As an ambitious small business, Shoothill is keen to share its successes within the technology community on a national level and I am therefore delighted to be shortlisted in the Nectar Business Small Business Awards. This past year has seen us become highly recognised for the work we’ve done with FloodAlerts, which has been seen as a real game changer in the way data can be used. Attending the round table and being able to get first hand advice from someone as inspirational as Karren Brady would be amazing. The prize money will be invested in to funding and developing new software allowing us to expand the amount of data that we can currently store and process – leading to bigger business opportunities.”

Shoothill will now be judged by a panel of business experts, including Karren Brady, Nectar Marketing Director, James Frost, Brakes Marketing Director, David Hughes and Chris Li, founder of Luxury For Less and winner of the Nectar Business Small Business of the Year Award 2012.

James Frost, Marketing Director at Nectar says: “The standard of entries into the Nectar Business Small Business Awards has been exceptionally high this year and with an 80% increase in the number of entries, competition is clearly fierce. The Innovation of the Year award is looking for an exceptional individual that has created and successfully brought to market a product or service exploiting a gap in the market. We wish all the shortlisted candidates, including Shoothill, the best of luck.”

For full information on the awards please visit 


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