The beginning of spring is an exciting time for all, especially if you are after the latest new cars. Each year, on the 1st of March is when the new models become available for sale with the New Year’s registration plates in the UK.

Shoothill is working alongside our partner MSN to produce a fantastic series of advertorial promotions, the first of which is for the New Nissan Note, which features Nissan’s Safety Shield concept.

Anticipate the Unexpected

Appearing for the first time in the small car segment and only available in the New Nissan Note, Nissan Safety Shield is the innovative technology that makes you aware of potential dangers like never before. It combines three different, highly advanced safety systems which use information captured by a rear wide-view camera.

Back in 1995, Nissan pledged to halve fatalities in Nissan cars in some countries by 2015. Having already achieved this goal in the UK and Japan, Nissan now wants to increase this even further.

The car manufacturer’s ultimate goal entitled ‘Vision Zero’ aims to reduce the number of accidents by developing technologies to help keep the driver free of risk.

Shoothill worked with both Nissan and MSN to produce a concept page featuring a fantastic scrolling story, highlighting how Nissan through its safety shield technology plans to reach its ‘Vision Zero’ goal.

Visit the experience and find out about the New Nissan Note here.

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