OUR STORY

Founded by Rod Plummer and Erik Nodland in 2006, Shoothill was launched to provide a full end to end service for custom software projects. Offering web and mobile application development, API solutions and data visualisation, Shoothill successfully works with consumer and corporate audiences alike.

Committed to the continual exploration and application of new technologies in the creation of bespoke and innovative business solutions, the ethos of Shoothill has not changed since 2006.

Picture of founders, Rod and Erik.Shoothill 2006 logoPicture of co-founder, Erik.

Erik Nodland

Co-Founder & Chief Technology Officer

Rod Plummer

Co-Founder & Managing Director

Erik Nodland

Co-Founder & Chief Technology Officer

Picture of co-founder, Rod.

Rod Plummer

Co-Founder & Managing Director

2007
2007

Shoothill creates LMS Home Navigator

A new portal concept based on BING Maps.

Shoothill Ltd logo

Shoothill move to their first offices and employ first members of staff

2008
2008

Shoothill creates a live train data telemetry web system for Bombardier Trains

It achieves runner up in the Microsoft WPC Data Visualisation Partner of the Year Award.

Bombardier logo
2009
2009

Shoothill creates the MP expenses map for MSN

This is Shoothill’s first experience of content going viral with over 1m worldwide hits.

MSN logo
2010
2010

Backing the World Cup bid

Shoothill produce an interactive Deep Zoom of a gigantic England flag made up of 100,000 fan images projected onto the side of Manchester Town hall during a publicity event.

FABid2018 logo
Shoothill Ltd logo

Shoothill move to their current offices at Battlefield Enterprise Park in Shrewsbury.

2011
2011

Promoting Harry Potter with Warner Brothers

Shoothill create the world’s largest Deep Zoom fan mosaic which is made up of 1 million individual images and is over 6 acres in size!

Harry Potter/Warner Bros logos
2012
2012

First UK public flood alert map

Shoothill and the Environment Agency launch Facebook FloodAlerts app.

Environment Agency, Facebook and FloodAlerts logos

FloodAlerts featured on BBC Click

Leading BBC technology show profiles Shoothill’s FloodAlerts to a prime-time Friday night audience.

BBC Click logo

FloodAlerts.com standalone website put online

Shoothill launch FloodAlerts.com and receives over 100,000 hits in first four hours. The system has gone on to receive a total of 28 million hits to date (2018).

FloodAlerts logo

Shoothill FloodAlerts win the Guardian Innovation Nation Award

The Guardian and Virgin Media Business’s Innovation Nation awards reward the most innovative use of technology in the UK private and public sectors.

The Guardian logo

Shoothill develops Olympic Torch Relay map for London 2012

The map tracks the live position of the Torch via GPS and receives 450,000 hits on the first day!

Olympics 2012 logo
2013
2013

Further FloodAlerts contract wins

The Environment Agency and the BBC contract Shoothill to provide the live FloodAlerts map for their websites – the BBC alone attracting over 12 million hits a year.

Environment Agency, BBC and FloodAlerts logos
2014
2014

More TV coverage for FloodAlerts

Sky News & Newsnight feature FloodAlerts in their in-depth reporting of a serious UK flooding event.

Sky News and BBC Newsnight logos

UK Government’s Cabinet Office API

Shoothill supply live flooding data API for the software community to use during the Emergency Flood Hack.

Environment Agency and HM government logos

Shoothill launches GaugeMap

The UK’s first live river level map with over 3000 river gauges connected to Twitter.

GaugeMap logo

GaugeMap earns Open Data Institute honour

Sir Tim Berners Lee presents Rod & Erik with inaugural ODI Award for Innovation

Open Data Institute logo
Andy Morgan
Lead Developer
Started December 2014
Andy Morgan picture
2015
2015

Shoothill launch CheckMyFloodRisk

The UK’s first flood risk assessment tool for the consumer is a huge success generating hundreds of thousands of hits in its first year.

CheckMyFloodrist logo
Simon Jeavons
Chief Operating Officer
Started August 2015
Simon Jeavons picture
2016
2016

Imperial College London contract award

Shoothill create OPAL Nature Explorer application for ICL.

Imperial Collage London logo

Comprehensive public sector mapping project

West Midlands Fire Service hire Shoothill to visualise masses of attendance, accident and socio-economic data as part of their Community Safety Strategy.

FloodAlerts logo
David Bissell
Lead Designer
Started November 2016
David Bissell picture
2017
2017

Commercial FloodAlerts Service launched

Shoothill sign contract with Water Plus to provide commercial FloodAlerts to multi-national retailers under the brand Water Plus Protect.

WaterPlus logo

Export Success with waterAware.fyi

Australian water infrastructure developer and manager Sunwater Limited commission Shoothill to develop a system to provide communities with dam and river height data.

Sunwater and WaterAware logos
Shoothill Ltd logo

Brand refresh

TALK TO US

Are you ready to revolutionise your business?

Please fill in your details