Online Mapping

Online mapping icon

Shoothill's first ever project was in online mapping, and it's still something we specialise in now.

We've been tasked with displaying all kinds information on maps, from floods to the Smurfs! Maps are the often the best way to visualise and make information easily accessible, which fits our aim of making any data easy to interpret.

Since 2006, we’ve undertaken over two hundred mapping projects. Some of these projects have been mission critical warning systems, that help ensure the safety of either the general public, or in the commercial sector, our clients assets.

We’ve completed jobs for some of the biggest brands across the globe including: Control Risks, United Nations, Halfords and London 2012. Our success in developing and delivering this work has uniquely positioned us as word leaders in mapping applications.

Online mapping icon

Recent Work

Battle of Britain

Timescale

Design

Development

The Challenge

In 2011, MSN (Microsoft Network) had previously engaged Shoothill on a wide range of commercial marketing campaigns, but to commemorate the 60th year anniversary of the Battle of Britain, MSN commissioned Shoothill directly to create for it a dedicated historical online exhibit that celebrated the battle and its outcome.

The brief was for Shoothill to create the entire site from scratch that would appeal to a younger audience, source all the necessary original content (including maps, imagery and even photographing historic aircraft), utilise new and emerging Microsoft Technologies and host, support and maintain it within the MSN portal for 12 months.

Our Solution

Main Battle of Britain screenshot

Called ‘extraordinary’ by TechRadar and shortlisted for the Association of Online Publishers’ Digital Innovation Award in 2011, Shoothill developed three individual exhibits utilising Microsoft Technologies.

For the first exhibit, we applied deep zoom technology to an image of St Paul’s, turning it into an enormous archive of information. Users could zoom into the image and see further images, captions, and even scans of secret documents detailing Luftwaffe bombing missions.

The second exhibit was a ‘TimeMap’ of the battle, the maps are organised into layers that enable the user to slide forwards and backwards through time. "Users only see the bits they're interested in as they switch between maps - without this facility, all you would see is an old map over the modern world, so you'd lose your bearings."

Finally, we created a series of interactive image walls - based on Microsoft's Photosynth - detailing some of the historic planes from the battle including the Supermarine Spitfire.

Main Battle of Britain screenshot
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OPAL ODE

Timescale

Design

Development

The Challenge

The Imperial College London needed an application where they could display all of the fantastic information that OPAL's citizen scientists had been collecting over the past 8 years. In that time, OPAL had collected 41,000 environmental records, information that is still being added to now.

We were challenged with building them a solution which would best display these environmental surveys, making them easily accessible to the public.

Our Solution

Main Opal screenshot

We designed and developed the OPAL Data Explorer in collaboration with ICL, which visualised all of the data OPAL have been collecting over the years.

Our solution gave users an easy to use, responsive way to interact and understand all of OPAL’s wonderful data.

This meant that for the first time OPAL's wealth of information, gathered by their participants, has been made easily accessible online.

Main Opal screenshot
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Case Study

Timescale

Design

Development

The Challenge

Control Risks is a specialist global risk consultancy and chose Shoothill to create and build its Maritime Security Online (MSO) product from the ground up. Control Risks required an advanced system, which would aid in mitigating the risk for their clients at sea.

The solution they required was incredibly feature-rich and included:

  • Interactive BING Map – All locations of maritime incidents recorded since 2007 to date
  • Alerts – Email and SMS alerts to keep subscribers up-to-date on areas of immediate concern
  • Advisories – Weekly and monthly forecasting
  • Analysis – Analytical updates that address broader regional and thematic developments
  • Journey Planner – Clients enter a route into the transit planner and will receive a detailed breakdown of the risks en route
  • Vessel Tracking – Clients can also integrate their tracking feeds into the system to visualise their assets in relation to the risks
  • Offshore Monitoring – Clients can monitor activity around static and slow-moving assets such as oil platforms and seismic operations
  • Risk Recommendations – Security recommendations based on routes and specific maritime areas
  • Port Security – Ports are given a rating based from their risk

Our Solution

Main Control Risks screenshot

Maritime Security Online (MSO) is a dynamic web-based platform designed to assist Control Risks Clients in mitigating key political, operational and security risks in the global maritime domain.

The platform is maintained by a team of experienced and dedicated maritime security analysts who maintain an extensive network of databases and contacts in the maritime sector. Based on the BING maps platform, Maritime Security Online features interactive route mapping, vessel satellite tracking data, email alerts, offshore monitoring, plus in-depth analysis of issues affecting the maritime sector giving rounded and detailed information for essential decision-making.

Designed to work at sea, over low bandwidth conditions the system takes live security events and maps them against voyage data combined with vessel heading, speed, cargo and other risk factors to give an overall risk rating for any voyage, coupled with live reporting of security incidents as they happen around the world.

Control Risks Maritime Security Online included a live piracy risk map for ship owners, handlers and captains to help them be aware of all potential risks facing them during sea voyages. Shoothill had to create all layers, including territorial waters, security zones, disputed sea lanes etc., all from scratch. The final output was an interactive map that looked like a sea chart. The system allows key stakeholders the ability to monitor ships, incidents at sea, and risks attached to any particular journey, ocean etc. (e.g. terrorism, piracy, instability etc.). Once a ship's course has been set, the system will then assess known risks (and new ones that happen during the journey). Further, the system will then alert the respective parties (based on their security privileges) of those risks, and advise them if there is danger and how to avoid it.

Main Control Risks screenshot
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Conclusions

This project still remains as one of the largest we have completed to date, and we’re proud to say we delivered a high-quality solution in a timely manner, meeting tight deadlines and milestones throughout the project. Control Risks still use our software and it has continued to ensure the safety of their client’s years after the project’s completion.

"We are immensely proud of this project as MSO protects ships, crews and cargo's in real time, and maybe even save lives..."

Rod Plummer MD, Shoothill

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