Marketing Campaigns

Marketing campaigns icon

Marketing campaigns are often much the same, so how do we make them different?

Creating something unique is what we are about. Utilising our vast experience in developing custom web applications, our marketing campaigns deliver that crucial and unforgettable edge. Maximising web traffic and increasing reach, our unique websites and applications are designed to target and attract.

Built to withstand high volumes of traffic, our campaigns are designed to withstand the demand that we have planned for. Utilising Microsoft’s Azure Platform, you, along with the wealth of clients that continue to rely on us, can rest assured that your campaign is robust and completely secure.

At the end of your campaign, we can offer insights into the success of the project using Google Analytics. In some cases, we can leave the application with you for other marketing purposes.

Marketing campaigns icon

Recent Work

Virgin Holidays

Timescale

Design

Development

The Challenge

Virgin Holidays had created a promotional campaign named 'Plan-it Mojo' and needed software to act as the basis of their campaign. Working alongside partners Microsoft, Virgin challenged us to create an interactive web application, where users could explore the wide range of activities, restaurants and hotels in Virgins many holiday destinations in the USA, Canada and Caribbean.

Our Solution

Main Virgin Holidays screenshot

Shoothill developed the Virgin Holidays 'Plan-it Mojo’ site to showcase Virgins fantastic holiday destinations. The application gave users the ability to explore their chosen destination by either map, gallery or list views, showcasing the vast array of entertainment and hospitality on offer.

Once users had decided on their location they got linked through to Virgin Holiday’s website where they could book a time to visit their travel agent or, arrange their holiday online.

Main Virgin Holidays screenshot
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Nissan

Timescale

Design

Development

The Challenge

Nissan wanted to run multiple promotional campaigns for their new products, and their key features. Working in collaboration with partners MSN, Nissan challenged us to create a series of interactive web apps for their promotional uses. One of which was to promote Nissan's new safety shield technology, which they wanted to be presented on a parallax site.

Our Solution

Main Nissan screenshot

Shoothill developed the 'Nissan Parallax' site to display Nissan's new innovation in car safety. Nissan had a 'Vision Zero' goal, whereby they wanted to eliminate future road traffic accidents by utilising this technology.

To show this, Shoothill created a scrolling parallax site, which took you through the story of Nissan's 'Safety Shield' technology, and how they aimed to achieve their ambitious 'Vision Zero' goal.

Main Nissan screenshot
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Case Study

Timescale

Design

Development

The Challenge

London-based media agency PHD and its USA client Warner Brother’s wanted to celebrate the release of ‘Harry Potter & the Deathly Hallows - Part 2’ with an original and spectacular user generated content online campaign deployed on the Microsoft Network and Facebook. All parties turned to Shoothill to come up with the concept of the campaign, create the online application necessary and take care of all management and delivery of the entire project.

Our Solution

Main Harry Potter screenshot

The campaign centrepiece was the development of the world’s largest online Deep Zoom mosaic of the movie poster which contained a staggering one million individual picture cells. As an engagement driver, users could choose to upload their pictures and so become part of the mosaic and, if in the first 5000 uploads, appear in the movie poster itself.

"This campaign required a great deal of innovation and expediency in execution. Shoothill were the only company I knew that could rise to such a challenge..."

Jon Pritchard, Digital Marketing Strategist, Microsoft

Shoothill also developed an image vetting system to allow the manual inspection of each image uploaded in line with Warner’s strict criteria and a printed version of the final movie poster mosaic was then posted to each of the 5000 successful individuals as a memento of the movie.

The interactive promotion campaign ran for over 6 weeks on the MSN Movies site, was promoted on the official Harry Potter UK Facebook page for a further 3 months and the poster itself was used on the first 100 billboards around Leicester Square on the evening of the film premiere.

Main Harry Potter screenshot
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Conclusion

The finished digital mosaic was truly massive with a million individual picture cells and taking up a ‘virtual area’ of over 6 acres! The campaign was restricted to UK residents only but the campaign was such a hit that people from all over the world were asking their UK-based friends to upload their picture for them and send the finished posters all over the world.

"I am going to frame it & keep it forever...."

Harry Potter fan on Facebook

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